Ligotti Entering the Mainstream

It has been slow, but it will be inevitable.
"Last Feast" being featured in the Mag of F&SF, the Current 93 collabs, "Vasterian" being featured in Penguin's American Supernatural Tales, True Detective, CATHR outselling Ayn Rand for a few weeks, the Penguin Classics edition... indeed, Ligotti is on the verge of becoming an enigma of the popular imagination as Poe and Lovecraft before him.

What course do you think the popularization of Ligotti will take? How will readings of Ligotti and perceptions of Ligotti as a person evolve? How will it affect attitudes towards horror from the lay public and literary critics alike?

Discuss!